Ponds White Beauty Advertisement

The glow a woman receives from this cream enhances her skin tone to a fairer whiter tone.

Ponds white beauty advertisement. To give you some background on this advertisement it begins with a beautiful Indian woman with very delicate features parting ways with a white man who has very masculine features in what appears to be an airport. This study focuses on the semiotic analysis of advertisement video. It visibly promotes the idea of whiteness as hegemonic a discriminatory idea already present within Indian social circles.

Semiotic Analysis of Advertisement Dona Rahayu Sugiharti Universitas Airlangga Abstract This study focuses on the semiotic analysis of advertisement video. The commercial tells the story of an Indian woman who was happily in. Summarily the Ponds White Beauty commercial presents a number of concerning underlying assumptions regarding social hierarchies.

According to the advertisement this cream gives a woman more than any other average cream. While this ad may seem unproblematic to some viewers it can be extremely offensive to others. Beautiful in this advertisement are women who have white skin and use.

The advertisement for Ponds White Beauty skin lightening cream is but a drop in the bucket of a mass marketing campaign orchestrated by western companies pervasively spreading their ideal of a white hegemonic. Beauty Construction on Ponds White Beauty Gita Gutawa Version. This advertisement attacks the natural beauty of women who are not white and uses their insecurities to sell their product.

Ponds is a skin care company based out of Asia that provides a variety of creams for the purposes of anti-aging cleansing hydrating and whitening. The object of this study is Ponds White Beauty Gita Gutawa version. For example the white skin toned woman is in a relationship with a famous man and is being portrayed as beautiful whereas the woman of colour did not win the man and begins using the radiant pinkish white glow cream that is being advertised to make her beautiful.

The video embedded below is an Indian advertisement for PONDS product White Beauty. The supposition of white superiority is not a myth and the Ponds White Beauty advertisement a product sold in Indian for skin bleaching substantiates this. The Ponds advertisement for their White Beauty makes it clear that the lack of whiteness is a feature that needs to be corrected.